Master Plan of Bachelor of Entrepreneurship and Innovation
4 Years full-time study
Number of credit = 126 Credits
Course Description
This course provides business and non-business majors with the skills necessary
to succeed as an entrepreneur. The fundamentals of starting and operating a business, developing a business
plan, obtaining financing, marketing a product or service and developing an effective accounting system will be
covered.
Course Objective
Upon completion of the course, the student will be able to demonstrate knowledge
of the following topics:
- Understanding the dynamic role of entrepreneurship and innovation
- Organizing and Managing a Small Business
- Financial Planning and Control
- Forms of Ownership for Small Business
- Strategic Marketing Planning
- New Product or Service Development
- Business Plan Creation
Curriculum
Year I |
Semester I | Semester II |
No. | Code | Subject | Credit | Hour | Code | Subject | Credit | Hour |
1 | kAB123 | Entrepreneurship I | 3 | 48 | KAB456 | Entrepreneurship II
| 3 | 48 |
2 | AFS101 | Accounting for SMEs I | 3 | 48 | IEI102 | Introduction to Entrepreneurship and Innovation | 3 | 48 |
3 | PRM101 | Principle of Management | 3 | 48 | AFS102 | Accounting for SMEs II
| 3 | 48 |
4 | MAR102 | Basic Marketing | 3 | 48 | ECO102 | Economics | 3 | 48 |
5 | MSO101 | MS-Office Application | 3 | 48 | BUL102 | Business Law | 3 | 48 |
6 | PUA101 | Public Administration | 3 | 48 | BEN102 | Business English I | 3 | 48 |
Year II |
Semester I | Semester II |
No. | Code | Subject | Credit | Hour | Code | Subject | Credit | Hour |
1 | KAB789 | Entrepreneurship III
| 3 | 48 | BOI202 | Business Opportunity Identification | 3 | 48 |
2 | BUS201 | Business Start-up | 3 | 48 | SBM202 | Small Business Management | 3 | 48 |
3 | FIM201 | Financial Management | 3 | 48 | ACM202 | Accounting for Manufacturing I | 3 | 48 |
4 | COM201 | Company Law | 3 | 48 | COL202 | Contract Law | 3 | 48 |
5 | BEN201 | Business English II | 3 | 48 | BUS202 | Business Statistic | 3 | 48 |
Year III |
Semester I | Semester II |
No. | Code | Subject | Credit | Hour | Code | Subject | Credit | Hour |
1 | BCS301 | Business Communication Skills | 3 | 48 | ESD302 | Entrepreneurial Skills Development | 3 | 48 |
2 | ORB301 | Organization Behavior | 3 | 48 | FBM302 | Family Business Management | 3 | 48 |
3 | ACM301 | Accounting for Manufacturing II | 3 | 48 | TAX301 | Taxation | 3 | 48 |
4 | MAR202 | Marketing Research | 3 | 48 | OPM302 | Operational Management | 3 | 48 |
5 | INM202 | Inventory Management | 3 | 48 | MAR409 | Marketing Strategy | 3 | 48 |
Year IV |
Semester I | Semester II |
No. | Code | Subject | Credit | Hour | Code | Subject | Credit | Hour |
1 | SEM401 | Social Enterprise Management | 3 | 48 | BUS401 | Business Plan | 3 | 48 |
2 | HRM301 | Human Resource Management | 3 | 48 | BPS402 | Business Policy and Strategy | 3 | 48 |
3 | LEA202 | Leadership | 3 | 48 | BUE402 | Business Ethic | 3 | 48 |
4 | MAR306 | New Product and Design | 3 | 48 | STM402 | Strategic Management | 3 | 48 |
5 | REM401 | Research Methodology | 3 | 48
| MAR408 | Advertising and Promotion | 3 | 48 |
Total Credits = 126 |
Total Hours = 2016 |
Career Opportunities
To explore the many dimensions of regional SMEs, to enhance growth performance and to foster innovation
and new business formulations in local micro business settings, which include risk and reward analysis of
entrepreneurs, a study of business feasibility, finding sources of funding, etc.
Students develop an awareness and understanding of the economic and personal factors that influence the
success of entrepreneurial ventures.
Students respond to learning and change in a business environment that includes decision making, problem
solving and a sense of entrepreneurship.
Students develop self-esteem and personal skills (such as positive work habits and attitudes) through the
process of initiating, planning and implementing an entrepreneurial venture, while recognizing the success
or failure of a venture as separate from personal success or failure.
Students acquire skills to initiate a business venture and to develop awareness of further competencies
necessary for the implementation of entrepreneurial ventures.
Students acquire a practical approach to using one's potential and opportunities to initiate ventures based
on informed risk taking.
Students develop effective social and communication skills for business environments.
Students learn the theory, principles and concepts of entrepreneurship by applying them to projects and
activities rooted in real-world practice
Students become entrepreneurially minded with the potential to act on this by discovering or creating
business opportunities.
Students learn by doing or from the doings of others
Students prepare to start their own business through real-world hands-on experiential class projects.
Students are provided with a personalized, career-oriented and practical education that embraces leadership,
innovation, private enterprise and entrepreneurship.
Students are equipped with the tools to think critically, communicate effectively and responsibly, make
successful decisions, and prosper in a diverse work environment
Students develop ability to practice “ownership” in a real-world environment and come to understand the
dimensions of entrepreneurial behaviors or innovativeness, creativity, and risk-taking.
Students receive quality classroom instruction within the parameters of ethical principles.
