Marketing

Master Plan of Bachelor of Marketing

4 Years full-time study
Number of credit = 120 Credits

Course Description

A Bachelor of Business (Marketing) gives you the business skills to engage and influence valuable customers, develop brand loyalty and execute strategic marketing campaigns. In this bachelor of marketing degree course, you will discover the role that marketing plays in the success of contemporary organizations and examine the industry’s trends, responsibilities, needs and opportunities. when you study a Bachelor of Business marketing degree:
  • Understanding Advertising
  • Consumer Behavior
  • Marketing and Audience Research
  • Digital Marketing
  • Marketing Strategy
  • International Marketing

Course Objective

Study Marketing at NIEI and you will:
  • understand the role of marketing management in private, public and not-for-profit enterprises
  • gain a broad understanding of marketing research methods, problem analysis and statistics, internet marketing and consumer behavior
  • develop marketing plans and gather relevant information from stakeholders
  • identify economic, socio, cultural and legal contexts that impact on marketing decision making
  • apply concepts, principles and theories to marketing management tasks
  • analyses problems and provide appropriate solutions as part of marketing research
  • demonstrate creativity and leadership while learning to work as part of a team
  • develop in-depth knowledge and skills in one or more of the following fields; accounting, banking & financial services, business administration, economics, entrepreneurship, financial planning, human resource management, information systems, international business, marketing management, public sector management, or tourism management

Curriculum

Year I
Semester I
Semester II
No.
Code
Subject
Credit
Hour
Code
Subject
Credit
Hour
1
KAB123
Entrepreneurship I
3
48
KAB456
Entrepreneurship II
3
48
2
PRM101
Principle Management
3
48
AFS102
Accounting for SMEs II
3
48
3
GE101
General English
3
48
ECO102
Economics
3
48
4
MAR102
Basic Marketing
3
48
BUL102
Business Law
3
48
5
AFS101
Accounting for SMEs I
3
48
BEN102
Business English I
3
48
Year II
Semester I
Semester II
No.
Code
Subject
Credit
Hour
Code
Subject
Credit
Hour
1
KAB789
Entrepreneurship III
3
48
LEA202
Leadership
3
48
2
MAR213
Marketing for Service
3
48
POM202
Project Management
3
48
3
BEN201
Business English II
3
48
BUS202
Business Statistic
3
48
4
ADM201
Administration and Office Management
3
48
INV202
Inventory Management
3
48
5
FIM201
Financial Management
3
48
ACM202
Accounting for Manufacturing I
3
48
Year III
Semester I
Semester II
No.
Code
Subject
Credit
Hour
Code
Subject
Credit
Hour
1
MAR202
Marketing Research
3
48
OPM302
Operation Management
3
48
2
MAR302
Customer Relationship Management
3
48
MAR307
Marketing Communication Skill
3
48
3
MAR309
Customer Behavior
3
48
BUE402
Business Ethic
3
48
4
MAR306
New Product and Design
3
48
MAR310
Customer Service
3
48
5
ORB301
Organization Behavior
3
48
MK302
Marketing Management
3
48
Year IV
Semester I
Semester II
No.
Code
Subject
Credit
Hour
Code
Subject
Credit
Hour
1
BMK401
Benchmarking
3
48
MAR405
Pricing Strategy
3
48
2
TQM401
Total Quality Management
3
48
MAR406
Sale Management
3
48
3
REM401
Research Methodology
3
48
MAR407
International Marketing
3
48
4
STM402
Strategic Management
3
48
MAR408
Advertising and Promotion
3
48
5
MAR404
Brand Management
3
48
MAR409
Marketing Strategy
3
48
Total Credits =120
Total Hours = 1920

Career Opportunities

  • Advertising manager
  • Marketing manager
  • Market researcher
  • Brand manager
  • Marketing consultant
  • Product manager